I entered Sun footwear at Mahabalipuram. It was a small shop
of footwear and there was not much open space in the shop. I met the owner of
the shop and enquired about the shop and the business. I asked her few things
about the shop.
It was a six year old shop and didn’t have much space, so all
the stuff was adjusted in a compact manner. At the entrance was the cash
counter and a small television was fixed there. The shop had footwear ranges
for both men and women. For kids the shop had only slippers .Usually one person
at a time was present in the shop for dealing with customers. The shop had one
bench beside the counter for seating the customers. The main brands that were sold at the shop
were VKC and Baba. VKC was the most sought out brand followed by Baba. The shop
did not offer any kind of discount, but I was told that the regular customers
were given the discount of Rs. 10-15.
In spite of its small size the shop attracted some foreign
tourists also. The foreign tourists were mostly interested in buying slippers,
which they used for roaming in and around Mahabalipuram temples and
beaches.
Shantanu Mishra
FT No. - 13474
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