It feels really nice to act as a blogger and work with all the Mamallas, Great Lakes Institute of Management.
Few days back, I went to the More store in the Township that is a kilometer away from the college. The store is like a lifeline to all the basic requirements one needs for survival.
What I felt after entering the store is that you can always find someway or the other to survive. If there is an obstacle then there would definitely be a way to go ahead.
As a marketing student, I made some analysis about the store.
First and the foremost is the monopolistic market that the store is enjoying. Located at the heart of the township, it becomes very easily accessible to the members of the township and hence a greater crowd to cater to.
Secondly, the store had used a gandola system to display the products and only those consumer durable items that are needed are kept. This makes the rotation of the stock quicker.
While moving through the store, I couldn't help but notice that, though the store boasts to be a multi-speciality store, the placement of products is very disturbing with reference to the brands that are placed together. The adjoining pic shows that the rack contains Frito Lays on the first two shelves and the third one is given to a drink manufactured / packed by MORE under the Aditya Birla Group banner.
The lowest Shelf was given to the well known complement Thumbs - Up, which was highly inaccessible to the general crowd. When you are hungry and run to a store to grab a bite (Say chips and Drinks) you tend to pick up the most easily available / accessible products and wouldn't like to run inside the stores or try to reach a higher rack. This shows that the store's agenda is more inclined towards selling their own brand in the market.
Next time, I would definitely talk to the employees and find out the feedback that they receive.
Rahul Bansal
FT13460
Student
PGPM - Great Lakes Institute of Management
8940440736
Few days back, I went to the More store in the Township that is a kilometer away from the college. The store is like a lifeline to all the basic requirements one needs for survival.
What I felt after entering the store is that you can always find someway or the other to survive. If there is an obstacle then there would definitely be a way to go ahead.
As a marketing student, I made some analysis about the store.
First and the foremost is the monopolistic market that the store is enjoying. Located at the heart of the township, it becomes very easily accessible to the members of the township and hence a greater crowd to cater to.
Secondly, the store had used a gandola system to display the products and only those consumer durable items that are needed are kept. This makes the rotation of the stock quicker.
While moving through the store, I couldn't help but notice that, though the store boasts to be a multi-speciality store, the placement of products is very disturbing with reference to the brands that are placed together. The adjoining pic shows that the rack contains Frito Lays on the first two shelves and the third one is given to a drink manufactured / packed by MORE under the Aditya Birla Group banner.The lowest Shelf was given to the well known complement Thumbs - Up, which was highly inaccessible to the general crowd. When you are hungry and run to a store to grab a bite (Say chips and Drinks) you tend to pick up the most easily available / accessible products and wouldn't like to run inside the stores or try to reach a higher rack. This shows that the store's agenda is more inclined towards selling their own brand in the market.
Next time, I would definitely talk to the employees and find out the feedback that they receive.
Rahul Bansal
FT13460
Student
PGPM - Great Lakes Institute of Management
8940440736
Today I again went to the store. I was really amazed to see the store enjoying the monopolistic environment.
ReplyDeleteEvery" MORE" store in India puts discount on its products. Hence, this store is also giving discounts. But , the strange thing that I noticed was the way in which the products were arranged in the racks.
Let me share an example of a toothpaste. There were two packings of Colgate Toothpaste. One was a normal packing of 200g and the other one was a combo pack which had a very good scheme. On the display , the combo packs were not kept and intentionally they were kept at the top of the shelf so that people will not be able to see them.
This smart management makes the sale of the expensive products easily. I was amazed that after having monopoly in the annupuram township, the company is still using such techniques to mislead the consumer and make them buy those products on which there is no scheme at all.
Rahul Bansal
FT13460