Munch away happily at Prima's

The all time favourite delicacy and dessert for every one of us are the cakes and pastries. What better dessert to have other than the yummy and creamy cakes and fudges. Prima’s bakers and confectioners in Chennai is a cake shop with all varieties of cakes, pastries, fudges, brownies ,tarts ,pies ,biscuits and also the hot puffs and samosas. This is the ideal stop for people with craving for tasty and fresh snacking and munching.

Prima’s bakery was opened as single outlet in Anna Nagar area, but soon caught the customers’ attention and retention with its fresh creamy cakes whose taste lingers in the mouth of the customers even after several hours. Initially, they started out with just making cakes for party and for eat outs but over the years they expanded their product line by making brownies, tarts, pie’s, homemade biscuits, breads, chips , samosas, puffs with some soft drinks to go along. Their trademark is the taste and freshness that they provide in all their items. This sets them aside from all their competitors in the neighbouring area. Over the years they have grown so much that they currently have a chain of 7 outlets. They hold a strong customer base and have gained customer loyalty with their unfailing customer service and dedication to provide the best products.

The simple strategies followed by Prima’s:

1.       When Prima’s started, there was not many bakeries and confectionaries that catered to the affluent population of Anna Nagar. Prima’s used this opportunity to enter the market and targeted the right consumer base – Kids, School children and youngsters alike.

2.       The positioning of the outlets are in the center of all busy areas like near the DAV and SBOA schools and the railway station in Egmore. This makes Prima’s a compulsory stop shop for a chit chat and munch for all the school kids and youngsters.

3.       Themed decorations in the bakery and special snacks and theme cakes for all the festivals that attracted very large number of customers.

4.       They placed customer satisfaction as the most important USP of their business which has made them into the most sought after bakery in the neighbourhood.

They use a very viable and successful marketing strategy to attract the customers with special items for various auspicious occasions and festivities. They make special cakes in the shape of Easter eggs for Easter, plum cakes rich in wine and walnut cakes for Christmas, special chocolate cakes and brownies for new year celebration, cakes in the shape of crackers for Diwali season and other such occasion specific delicacies. This out of box strategic thinking and execution of theirs, was a tremendous hit among the customers and the reverberations paved way to the path of success for Prima’s.

They believe that providing good quality products and ensuring a superior customer service is the key to become successful in any business.