Biscuits: The Product for all the age Group

The Supermarkets and The Modern Retail.

The advent of the Modern methods of retail has led to a totally new experience of shopping for the consumers. The modern retail stores viz. Big Bazaar, More, the Supermarkets of the vicinity offer a wide range of products and that too at a considerable discount. This is achieved by bulk purchase and getting into an agreement with the Brands. Since this is a market which is growing at a fast pace the Brands end up giving good discounts to these chains

Demand Pattern:

Unlike the local retail shop where the demand is at its peak during morning and evening, the demand for the biscuits in these stores are right through. This is so because the families usually come to buy the grocery and other stock for the entire week. The instances where customers solely come for purchasing  biscuits are very few.

Visibility

These Modern Retailers give the brand a better visibility in terms of shelf space. As can be seen that the arrangement in the supermarket is much organised than that seen in the local retail store. Unlike the local retail store where the arrangement was done by the Brand, in the Modern Retail this is done by the retailers themselves. Also the people shopping at these places are mostly middle class and upper middle class , the entire range of the products is available. The high end biscuit products live the diabetic friendly biscuits, high fibre biscuits are seen in good numbers in these stores.

FT13413

Arun Thakur.