Biscuits: The Product for all  age Groups

We have them with our early morning tea or coffee, sometimes they are our breakfast, lunch or dinner.  They have become an important part of our lives. There is probably no one who can say that he or she has never had a Biscuit. Our association with biscuits dates back to childhood and continues even today.

The Biscuit market has something or the other for everyone, right from small kids to the elderly. The producers of biscuits have developed product to cater to the taste buds of all of us. The Product portfolio ranges from the general Glucose to healthy Marie, from Crackers to Creams, from Diabetic friendly to the more indulging creams like Pure Magic and Dark Fantasy.

The major players in this market are Parle, Britannia, ITC, Priyagold and many local players. The Market of Mahabalipuram is seemed to be dominated by Britannia, as at most of the shops we can see a wide variety of Britannia biscuits.

Demand Pattern

 Upon the interaction with the Retail shopkeepers I found out that the peak time for the demand for the biscuits is during the early morning and the evening  as most people prefer having biscuits with tea. Nevertheless the sale keeps on happening throughout the day.

Visibility

 The main thing that plays an important role is the arrangement of the biscuits. The more the visibility the better the prospect of sale. As can be seen from the picture the biscuits are neatly stacked in the shelf which is placed right at the entrance of the shop. The shopkeepers told that this arrangement were done by the people from the company.  The salesman who come for taking the order is accompanied by another person who does the arrangements while the salesman takes the order. Also we can see the stickers of Britannia around the shelf. All this is done to make sure that there is a good visibility of their product which in turn will boost the sales. Thus we can see that the job of the company is not finished just by making the product available but they also ensure that the visibility is good.  

(To be Contd...)